Selected work · 01—05
Five stories about the work behind the result: what made the challenge difficult, how I diagnosed it and what I designed to move it forward.
PUBLIC PRODUCTFEATURED BUILD · AI MARKETING INTELLIGENCE
An owned AI marketing intelligence and dashboard-builder product connecting live performance data, configurable analysis, AI insight and campaign quality control.
MARKET EXPANSION · SMART HARDWARE
A market-entry and performance system designed to establish demand, prioritise investment and build a repeatable route to growth.
CROSS-CHANNEL DEMAND · CONSUMER ELECTRONICS
An integrated live-event strategy that connected reach, engagement, brand search and conversion pathways during a high-intensity retail moment.
MEDIA GOVERNANCE · ENTERPRISE PORTFOLIO
A multi-account operating model connecting allocation, pacing, forecasting and risk signals across global paid media programmes.
LEADERSHIP CASE · CROSS-FUNCTIONAL DELIVERY
A leadership and operating model connecting onboarding, ownership, quality control, coaching and cross-functional delivery.
Client evidence protects confidential identities, budgets, internal screenshots and private account data.