Insights · Marketing intelligence

Signals for the next media cycle.

Original analysis on paid media, digital strategy, AI and the operating systems behind durable growth.

Abstract paid-media workflow with structured signals moving through connected campaign modules

TikTok’s Agentic Hub makes campaign execution easier. Governance is now the harder problem.

When AI agents can create, analyse and change campaigns through simple instructions, the operating advantage shifts from faster execution to better permissions, thresholds and accountability.

#TikTok Ads#Agentic AI#MCP

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Field notes · 2026

Explore the thinking.

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AI & Automation16 July 20269 min read

TikTok’s Agentic Hub makes campaign execution easier. Governance is now the harder problem.

When AI agents can create, analyse and change campaigns through simple instructions, the operating advantage shifts from faster execution to better permissions, thresholds and accountability.

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AI & Automation16 July 20268 min read

Performance marketing after automation needs a new operating model.

Platforms can optimise more decisions than ever. The advantage now comes from the quality of the system around those decisions.

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A senior marketing team reviewing multi-market performance and planning evidence