Start with the decision.
A useful dashboard, campaign or automation should make a real decision easier—not simply create more output.
SYDNEY / AU
OUTSIDE THE DASHBOARDAbout Tonny
I connect media investment, business growth and the systems that make both scalable.
I’m a Sydney-based Performance Marketing Manager and Paid Media Lead with 7+ years of experience across enterprise B2B and B2C growth in APAC, Europe and North America.
How I think · How I lead · What I build
Make judgement scalable.
Good operations preserve expert judgement while making context, standards and risk visible to more people.
Build what the team needs.
I use APIs, automation and AI-assisted logic to turn recurring operating friction into practical internal products.
Career progression
From channel execution to portfolio, team and operating-system leadership.
SYDNEY, AUSTRALIA · GLOBAL MARKETING OPERATING CONTEXTSenior Project Lead
30+ enterprise clients · 60+ advertising accounts · $70M+ annual investment · 30+ professionals led
Project Lead
$30M+ managed investment · 5+ enterprise launches · 300%+ budget growth · 20 professionals led
Senior Paid Media Manager
12 markets · 140M+ reach · 8M+ engagements · 13 professionals led
Paid Media Manager
6+ industries · 20+ client portfolio · 95%+ satisfaction · 10 professionals led
Marketing & Commercial Foundations
8+ consumer brands · 14+ campaigns · 30+ investment sites · 400+ active users
Education
Master of Professional Accounting
University of Wollongong · 2016—2017
Bachelor of Commerce (Marketing)
Australian National University · 2013—2015
Selected platforms
Google Ads · Meta · TikTok · LinkedIn · The Trade Desk · Teads · Netflix Ads · Criteo · GA4 · GTM
Languages & location
English
Full professional proficiency
Mandarin Chinese
Native or bilingual proficiency
Sydney, Australia